Masterful Marketing for B2B Businesses on a Mission
Our fusion of psychology and marketing is the perfect formula for B2B organizations that have a product or service that will revolutionize their industry.
Cornell’s system amplifies your voice, increases your visibility, and builds bonds between buyers and your business so your bigger vision for transformation becomes reality.
The Top 3 Reasons Why B2B Marketing Fails
B2B sales have evolved. Studies from Worldwide Business Research show that “B2B buyers are 57%-70% through their buying research before contacting sales.”
Since your buyers hold all the power, it’s up to your marketing team to win them over!
Our ELITE Method gets buyers 80-90% pre-sold before they ever reach your closers. Find out why our method works and if your company is suffering from these top 3 reasons most B2B marketing strategies fail. 👉
Our Services
Psychology-Driven
Marketing Strategy
This is what makes or breaks your marketing. Before you publish a single word, you need to understand the psychology of your buyer, the perception of your brand, and how to marry the two.
Strategy Execution Services
The ELITE Buildout
From concept to creation to conversion, The ELITE Buildout is our 13-week full-service execution sprint.
We take your marketing strategy and turn it into a working content engine that boosts conversion, connects content to revenue, and aligns your entire go-to-market effort in just one quarter.
The ELITE Mastery Program
The ELITE Mastery Program is our most advanced engagement: A long-term, psychology-first partnership for companies ready to scale beyond $20M–$100M by deepening the performance of everything they’ve built.
If you’re ready to build a full-funnel marketing engine based on constant empirical improvement and psychological insight, you’re ready for Mastery.
Specialized Projects
While our ELITE Method tiers are designed for holistic, psychology-driven marketing transformation, we also offer Specialized Projects.
For companies that need expert execution in key areas or help closing specific marketing gaps, we offer branding, content creation, copywriting, and more.
Complete Outsourced Marketing Department
Get an entire cohesive, battle-tested marketing team of 9+ for the price of 2 FTEs!
If your marketing team is operating on a skeleton crew and you need your funnels built fast, we’re here to give you that instant relief with expert precision.
Ready to get started?
Done-With-You Services
Psych-Marketing Consulting
In-House Training
for Teams
The Numbers Don’t Lie
Get The ELITE Method Toolkit: A DIY Guide to Psychology-Driven Marketing Strategy
Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.
At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.
Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
Who We Work With
- Companies That Are Transforming Their Industry
- Companies That Have Something to Teach the World
- Companies That Have a New & Better Way of Doing Things
- Companies That Are Inventing Products That Change Lives
- Companies That Sell Higher Cost, Life-Changing Goods That Require Explanation of Value
- Companies That Struggle to Explain Why Their Way Is the Better Way
- Companies That Are Tired of Being the Best-Kept Secret in Their Industry
Who we don't work with
- Financial Services: Due to the strict regulations on financial services providers’ marketing, we highly recommend Crystal Marketing Solutions, which specializes in marketing for financial advisors.
- Legal Services: Due to the strict regulations surrounding marketing for legal services, we do not work with law firms and, unfortunately, we don’t have a trusted partner in this field.
- B2C Consumer Products: We work with B2B and mission-driven B2C brands that prioritize long-term value. We’re not the right fit for businesses focused on low-cost, impulse-driven products.
- For a tailored growth strategy in the consumer goods sector, we recommend Derin Oyekan, Strategic D2C Growth Consultant.
- If you are in the alcohol and alcohol-alternative industry, we recommend Spirits Consulting Group.
The ELITE Method
We believe every company should benefit from psychology-driven marketing that heals the relationships between businesses and buyers.
That’s why we share our exact process for getting leads 80-90% pre-sold with anyone who will listen.
Watch our video and start implementing Cornell’s ELITE Method with your team today! And if you need help, we’re here for that, too.
See What The ELITE Method Can Do for You
Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!
After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.
Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.
Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.
As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.
When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).
Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.
Everything’s Included –
Yes, Really.
Weekly Reports
Know exactly what’s being worked on, what’s ready for review, and how your marketing is performing.
Project Management
Expert and efficient project management is included with any service so no stone goes unturned, no “i” undotted, and no “t” uncrossed.
You Own It All
We don’t believe in holding your website or your email marketing hostage. We work within your tools so you have full control — always.
Constant Optimization
Data tells all. We constantly update and fine-tune your content to achieve steady growth.
Stellar Quality Control
We deliver only the best. With absolute dedication to quality, we truly are the internet’s finest.
Full-Life Content
From content ideas to publishing, distributing, tracking, and promoting, your content is taken care of from start to finish.
Hear From Our Clients
Meet the Team
Rai Cornell
CEO & Marketing
Psychology Strategist
Melissa Shofner
Marketing Integrator
& Project Manager
Wes Hyde
Content Team Manager
Chelsea Greenway
Senior Designer
Steph Cervone
Senior Copyeditor & QA Expert
Grace Anne Johnson
Copyeditor & QA Expert
Kristine Pike
Senior Content Creator
Christian Enevoldsen
Content Creator
Louis Moran
Content Creator
Lee O'Connell
Copywriter
Brandon Forrest
LinkedIn Ads & Outreach
Ogo Onuigbo
Marketing Assistant
Leah Marquez
Marketing Assistant
Our Philosophy
Our Purpose
We do what marketing is supposed to do: get buyers 80-90% pre-sold to achieve the coveted “Know, Like, Trust” Factor while making sales far easier, retention far more successful, and revenue far more predictable.
Our Promise
We promise to deliver the highest quality psychology-infused marketing assets — whether visual, verbal, static, or dynamic — at every single point of interaction between our clients and those they aim to serve.
Get Started with Psychology-Driven Marketing!
Book a call with Rai Cornell, CEO & Marketing Psychology Strategist, or fill out the form to request more information via email.
Contact Us
Or request more information by filling out the form. We’ll get back to you within 2 business days.
Request More Information
Tips & Tricks for Masterful Marketing
For Chief Revenue Officers at high-growth B2B SaaS and tech companies, the job is like hiking up Mt. Everest on a conveyor belt that’s trying to take you back to base camp. Particularly for talented CROs and VPs of Sales who are really, really good...
- Rai Cornell
Humans are complex. Yet, the traditional sales funnel has oversimplified the buying process down to four meager steps: brand awareness, interest, decision, and action. In B2B buying, this simply won’t cut it. Enter: the Stages of Change. Today’s buyers are savvy and demand respect and...
- Rai Cornell
Tips & Tricks for Masterful Marketing
For Chief Revenue Officers at high-growth B2B SaaS and tech companies, the job is like hiking up Mt. Everest on a conveyor belt that’s trying to take you back to base camp. Particularly for talented CROs and VPs of Sales who are really, really good
Humans are complex. Yet, the traditional sales funnel has oversimplified the buying process down to four meager steps: brand awareness, interest, decision, and action. In B2B buying, this simply won’t cut it. Enter: the Stages of Change. Today’s buyers are savvy and demand respect and
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